How to Master Google My Business

Ranking on Google Search is the number 1 way to grow your business.

New customers find businesses in a variety of ways—talking to friends, scanning newspapers (maybe for the old-school folks), or checking out coupons that land in their laps.

But the bulk of customers? It all happens on Google. They'll hop online and search for a groomer, grooming salon, how to groom their dog (yikes!), or pet grooming near me.

With that being said, it seems like it'd be a no-brainer for you to have a Google presence - right?

Shockingly, most people do not have their Google My Business (GMB) profiles up to date.

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What is Google My Business?

Let's start from the top! What is Google My Business? Think of it like your digital storefront. Whether you're a brick and mortar salon or a mobile van, you can set up a GMB profile. Your location and reviews are your currency here. Your GMB profile is a digital front door; proximity and a strong review score are non-negotiable.

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Why do you need a Google My Business account?

There are three main reasons why every pet grooming business owner should have a GMB account:

• Showing up in a Google search will drive sales - 86% of people use Google Maps to locate businesses nearby
• It helps you build trust with customers. In fact, brands that show up on Google are almost 3 times more likely to be considered reputable by consumers.
• Google My Business ratings will help you show off your work! It’s quoted that 90% of people read reviews before making purchasing decisions, so might as well give them something to read.

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Imagine being the top pick when someone Googles for a grooming or “groom my dog” in your area. It's not just a dream—it's achievable.

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If you want to do this, make sure you fill out the form at the top for the free guide!