What's the minimum price you'd charge for a doodle? 🤔

Happy Friday Daily Groomers!

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You know what I hate?

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I hate to see groomers working 10 hour days, 6 days a week and not getting paid what they are worth. 😅

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I wanted to see how widespread this problem was so I ran quick straw poll and sent this text to 10 of my friends...

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You know how many people said under $125?

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EIGHT! 8 PEOPLE SAID UNDER $125! 😳

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And most don’t even know how much they should be charging or how to even go about implementing price increases.

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How you price your grooming services shouldn’t be a finger-in-the-air guess.

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It’s not really about “what” to charge but “how” to effectively charge to run a successful grooming business.

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So next week we’re hosting a Grooming Business Mastermind all about pricing!

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You might ask… wtf is a “mastermind”?? 😂

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It’s basically like a virtual seminar but instead of getting talked to the whole time, we open up the floor for discussion.

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That way everybody can share their experiences and we can all learn from each other!

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Here's a preview of the presentation (decide for yourself if you want to join)….

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To kick off the discussion, we’re bringing on a guest expert. Chris Elias, co-owner of Ruff Life Mobile, has built a 14 van mobile grooming business out in the northeast.

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He’s joining us to share how he extremely messed up pricing when first starting out and now what he does differently 14 years later.

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There’s one pricing tactic he’s going to share that is so simple but ends up being a huge driver to his bottom line.

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He said, “this move literally saved my business during COVID”.

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RSVP to hear these tactics live on Thursday 10/3!

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If you can’t make the live workshop, we’ll share the recording and strategy slides afterwards but ONLY if you register 🙂

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The mastermind will be packed with details you can’t hear anywhere else. (It’s not like you can get hundreds of groomers together to open up about how they think about pricing and why!)

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Save your seat 💛

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🗣️ What People Are Barking About

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The best of the best advice or thought provoking topics shared this week online👇

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Most non-groomers would read this and say “the customer is always right”. But we know that grooming is not that type of business… a lot of times the customer is wrong! And nothing is a better example than this case.

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• The groomer’s recommendation was clearly communicated BEFORE the appointment

• The groomer couldn't complete the groom based on the dogs behavior

• AND the groomer offered a 2nd appointment to finish the dog, which the owner declined

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To me this seems like a no-brainer… a refund shouldn’t even be considered. A $20 additional fee is generous to begin with!

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How would you handle this scenario?

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I’m a grooming business owner and this is how... ✋

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I’m a groomer and this is how... ✋

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✋The Groomer’s Toolkit

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📚 Read - “How do you practice canine consent?” This sparked a great discussion this week in The Daily Groomer Facebook Community! Join in on the support from fellow groomers in our private Facebook group. ❤️

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📺 Watch - How one groomer out in California optimizes her entire business around 1 thing: excellent customer service. Watch Naz Soleimany break this down on YouTube.

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🎧 Listen - The President of the largest (and oldest) mobile grooming company in the world shared 3 pillars to build a “world class business”. Listen to my new friend Paul Ebert explain this on the latest episode of The Daily Groomer Podcast.