How a Garage Groomer made it to Hollywood: Jess Rona

On today's episode of The Daily Groomer, we're talking to the amazing Jess Rona. From her viral Instagram grooming videos to her star-studded clientele and from starting her business in her garage to now owning a salon in LA, Jess shares it all. If you're an aspiring groomer, or just love a good dose of canine cuteness, dive into Jess's tips on branding, facing challenges, and growing a successful business in an unexpected field. Plus stay tuned for her helpful advice on strategies to implement when venturing into the world of social media and her exciting upcoming plans. Timestamps: 02:04 Focus on one thing, compartmentalize days. Work, content creation, product line, subscription service. 05:09 Awful slow mo video, alone in garage. 08:38 Obsessed with Instagram, groomers inspired me. 12:12 Grooming famous dogs led to celebrity connections. 15:22 Comparison steals joy, focus on yourself. 18:07 'Business growth is like raising a baby.' 21:39 Rachel's role is vital for the business. 25:34 Inexperience in business led to costly mistakes. 26:50 Inexperienced mistakes, unsure about future decisions. 30:22 Branding and marketing make people feel something. 34:56 Dog-checking, social media, courses: busy office. 38:29 Inspiration leads to fulfilling teaching and feedback. 40:26 Testing material with multiple audiences, improv's forgiving nature, solitary stand-up fears.