✋The 5 Key Things to Include on Your Grooming Website

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Every grooming website needs these 5 key design components to be effective.

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• A clean, simple, mobile-friendly design
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• An easy to understand set of services
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• Highly visible social proof
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• Photos photos and more photos (it’s time to showcase your work!)
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• And most importantly - Online Booking
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So let’s dive into the key design components every great grooming site has!

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1. Clean, Simple, Mobile-Friendly Design
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The moment a customer lands on your website they should know how to find anything they would need. The best way to do that is to keep your design clean and simple.
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Look at the landing page for Shampooch grooming’s salon.
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An easy way they differentiate themselves from the competition is their logo.
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It may seem like a small detail, but it can do so much for branding. It’s easily recognizable, it’s memorable, it’s fashionable - man i love it!
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Plus, the website uses bold and huge typography, a simple menu bar, and descriptive call-to-actions (CTAs) all over the site.
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Creating a simple and neat website for your grooming salon can make people trust you more. The more professional your site = the more professional they think your business is.
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2. An Easy To Understand Set of Services
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Your services / pricing page is absolutely CRUCIAL for visitors to determine if they want to book an appointment.
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Think about it. What’s the first thing someone wants to know when they get to your website?

What your prices are! 💰💰💰

Many customers will want to know pricing before they book, so including a page they can access before clicking “book now” may improve user experience on the website.

Here are some tips on how to create an effective services and pricing page:
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• Pricing Table by Breed / Weight - If you have specific pricing for certain breeds or pricing by weight, consider these individual “services” so customers won’t expect a large dog to be groomed for the price of a small one.
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• Pricing Ranges - If you don't want to include a full table of prices by breed and weight, you can also include pricing ranges to give customers an idea of how much it'll cost to groom their pup in an easier format.
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• Additional Information - Include any other information visitors may need, such as your cancellation policy or appointment booking process. Pricing add-ons, such as additional fees for de-matting, should also be outlined on this page.
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If you don’t want to go too deep into pricing on your site (pricing is ever changing so we get it), take a look at how Austin’s Place outline’s their services.
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3. Highly Visible Social Proof
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What’s the first thing you do when you’re comparing Amazon products?
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Check out the reviews. ✍️

Word of mouth is a powerful tool (even in the digital realm). To make sure you’re showcasing this, make sure you feature client testimonials and reviews prominently on your website.

Positive feedback reassures potential customers that their furry companions are in good hands.
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For example, Furr Pet Spa in Indianapolis embedded all of their Google reviews onto their site so visitors hear directly from their happy customers.
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4. Photos, Photos and More Photos
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The best salesman on the planet is not a man - it’s a before and after grooming photo 😎
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People LOVE pictures of dogs - and lucky for us, that’s literally our business!!
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So make sure you’re taking tons of pictures and showing them off!!

We know you have grooming photos on your Facebook feeds or social media accounts so make sure those get to your websites.

The Dogfather, out in Connecticut, does an excellent job showcasing his puppers on his website.
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Creating a well-curated gallery of pets you’ve groomed can be an effective way to sell your services to potential customers.

Here are some tips on how to create an effective gallery on your website:
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• Categorize Your Work - If you have a lot of photos, categorizing will help visitors easily find the type of grooming service they need. For example, you can create categories for different breeds, coat types or cuts.
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• Include Captions - Captions for each photo can provide additional context and detail about your grooming styles and techniques.
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• Use Before and After Photos - These photos are a powerful way to highlight the transformation you can achieve for pets. Make sure to use clear and consistent angles to emphasize the difference from before to after.
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5. Online Booking
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You ever have those days where you’re trying to call a business and they just don’t answer the dang phone? You know you’re sitting there saying “take my money” but they just don’t want your business!
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Well, that’s why i always recommend to set up online booking. It’s too easy not to!

Your online booking page is where customers can request to schedule services (like an online storefront).

What your booking page should ideally include:
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• Hours of operation
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• A full menu of services and pricing
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• Business features and amenities
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• Payment types you accept
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• Your phone number / contact details
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• Your logo
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• Your business description
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• A link to your intake form
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• Before and after photos.
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• And a BIG Book Now button!
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We know some groomers are so booked up and want to control their own schedules so the online booking portion is up to you and your business.
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But remember… “No.” is a complete sentence 😉
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Bonus - Mobile Optimized
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63% of all google searches are done on phones.
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If your website works well on a mobile device, more people will find you and book. It’s that simple.
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Check out the mobile version of this site - Blue Wheelers - Mobile Grooming in Australia.
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It works as well on mobile as it does on a computer!

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