From Vet Tech to Owning 3 Salons: Denise Heroux

Alex Martin
January 24, 2024

In this episode of The Daily Groomer, I sit down with Denise Heroux, a seasoned groomer and owner...

Listen to this podcast on your favorite platform

In this episode of The Daily Groomer, I sit down with Denise Heroux, a seasoned groomer and owner of her own successful grooming business for the past 10 years. Denise shares her journey from working as a groomer at a vet clinic to starting her own business. We dive into the essential tools every grooming business owner needs, the challenges of employee management, and the importance of creating a strong internal brand. Denise's wealth of experience and practical advice make this a must-listen for anyone in the grooming industry. Join us for an insightful and inspiring conversation on The Daily Groomer Podcast with Alex Martin. Timstamps: 02:45 Part time job at vet, loved it. 04:20 Learning veterinary skills, handling animals without sedation. 08:59 Plan exit, grow business, sustain household, groom. 13:09 Word of mouth key; try editorial magazine. 15:55 First location had 3-4 groomers + bather. 20:00 Successful cat salon with low overhead. 23:49 Limited cat grooming salons, distinct from dog grooming. 26:48 Husband helps with numbers and location management. 27:31 Hiring manager, traveling, learned from mistakes. 32:30 Insane speculation, practical advice on good employee management. 34:45 Tools for grooming business owner: taxes, books, scheduling 39:23 Help needed with hiring situation; key decision. 42:19 Love your discipline. Like or not, we'll play together. 45:00 Denise, the amazing salon owner, concludes interview.